With all of the advances that have taken place in the technological world today, businesses large and small are constantly having make adjustments so that they can make the best out of what is available in the hopes of gaining a larger customer base and increasing sales. This can include making use of the latest equipment available, but so many more people today are making use solely of their smartphones to do just about everything that it has caused a shift in the marketplace overall. More companies are moving towards a greater emphasis on the use of mobile websites than ever before so that they can attract the mobile customer better.
Why the Change is Occurring
With the move to a more mobile society, fewer and fewer people are accessing the Internet primarily through a desktop or laptop computer. In the past, businesses only had to consider the nature of their standard website and it was designed graphically to fit well on a standard computer screen. Mobile technology has come along and changed everything as people use phones and tablets to access websites now. This has caused a problem with traditional websites that were not created with the mobile world in mind. The pages are not friendly to use for the mobile world, with pages full of graphics that can take a long time to load and pages that can be difficult to see and maneuver around on the small screens of a smartphone. This type of structure can cause people to turn away from a traditional site and use one that is mobile-friendly instead.
The Business Strategy Today
Many businesses have realized slow growth, no growth at all or losses on their traditional websites because the sites are not easy to use on mobile devices. This has caused companies to re-think their strategies and do complete re-designs so that their mobile site is up to speed with the technology of today. This means creating and designing websites that are more fit for mobile devices, that can load graphics faster, that allow for swiping of the screen to move from page to page and more design features that make the sites easy to use. Companies are also designing mobile sites that can link more directly to the various social media outlets people use frequently today to make it easier to find and share information among others.
The various technological strategies and tools that are being developed today when it comes to applications and web design are much more slanted towards mobile websites than they have ever been before. Some companies are even abandoning the standard web design altogether in favor of focusing on mobile solutions. For new companies that are just starting up it is expected that they will tend to have more of a focus and stronger mobile websites than those already active because they will have made the transition directly, making it easier for them to then create a traditional website to go along with the mobile options they have.